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Ad Age + Modern Healthcare Video Campaign of the Year

Shot throughout Wisconsin over two years, "I Work at Network Health: Employee Documentaries" was the largest employee documentary campaign in healthcare history.

The unscripted campaign followed twenty-four employees of the Menasha-based health insurance company going about their personal lives outside of the office to put a human face on an industry with historically low consumer satisfaction.

As a challenger brand, this creative strategy allowed Network Health to breakthrough against better known (and funded) national brands. And, unlike traditional employee advertising - the message wasn't about the company, rather individual stories of the people who make the company so unique.

In October 2018, this campaign was named "Video Campaign of the Year" at the Healthcare Marketing Impact Awards beating CIGNA's multi-million dollar national "TV Doctors" campaign. Beyond the Ad Age and Modern Healthcare recognition, the campaign also received nine additional national creative awards

AE Marketing Group led the creative collaboration working with a team of writers, directors, videographers, editors, and more throughout Wisconsin.
Shot throughout Wisconsin over two years, "I Work at Network Health: Employee Documentaries" was the largest employee documentary campaign in healthcare history.

The unscripted campaign followed twenty-four employees of the Menasha-base...
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