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BMW Films - The Hire

  • 黃吼之
  • 9 videos
  • 761 views
  • Last updated on Jan 25, 2011
The BMW film series, The Hire was a series of eight short films (each about eight minutes long, on average) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular directors from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles.

(http://en.wikipedia.org/wiki/BMW_films)
The BMW film series, The Hire was a series of eight short films (each about eight minutes long, on average) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular directors from across the globe, st...
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