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MNM 10 - Creating an Effective Content Marketing Strategy

NOTE: This complete episode can be found at http://jasonvanorden.com/content-marketing-strategy.

We've been discussing the New Media Money Map over the last several episodes (Attention - Permission - Engagement - Influence - Action). We also outlined the Laws of Magnetism that, when used properly, will automatically attract new leads to your business.

This led us to the following five New Media Marketing Maxims. 1. Create content that will attract the attention of your target market
2. Get permission from your prospect interact with them regularly
3. Engage followers frequently to build influence
4. Leverage your influence to get followers to take action
5. Use the most time- and cost-efficient methods to produce, publish and syndicate content (streamline, automate, outsource)


In this episode we talk about how to put these maxims into action with an effective content marketing strategy.

We'll look at important criteria to consider before launching your content marketing strategy in order to get the biggest ROI.
NOTE: This complete episode can be found at http://jasonvanorden.com/content-marketing-strategy.

We've been discussing the New Media Money Map over the last several episodes (Attention - Permission - Engagement - Influence - Action). We also ...
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