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YouTube Nonprofit Program

Tell your organization's story through videos on YouTube

Join now

Apply to Google for Nonprofits

Benefits of joining

Donate button

Viewers can use your channel's Donate button to contribute to your cause online right from your YouTube videos. Available only in the US and UK at this time.

Live streaming

Stream video footage live onto your YouTube channel; great for events, conferences, and reporting.

Call-to-action overlays

Place a Call to Action on your videos, which viewers can click to visit your website, donate, or learn more.

Video annotations

Use annotations on your videos to encourage users to subscribe to your channel or click to visit your website.

Production resources

Get production access to shoot or edit your videos at YouTube's creator studio in Los Angeles, Space LA. Apply here.


To help you activate your cause, tell a compelling story, and launch an effective campaign on YouTube, we now have a couple of resources for nonprofits. Learn how your nonprofit can use these benefits and make the most out of YouTube by downloading the Playbook for Good and the Top 10 Fundamentals For Nonprofits PDF.

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