YouTube Nonprofit Program
Tell your organization's story through videos on YouTube
Sign in to your organization's Google Account.
The YouTube Nonprofit Program is currently available in the following countries: Australia, Canada, Czech Republic, Denmark, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Netherlands, New Zealand, Taiwan, United Kingdom, and United States. Your organization must be a registered nonprofit or NGO in one of these countries to join.
Benefits of joining
Donate button
Viewers can use your channel's Donate button to contribute to your cause online right from your YouTube videos. Available only in the US and UK at this time.
Live streaming
Stream video footage live onto your YouTube channel; great for events, conferences, and reporting.
Call-to-action overlays
Place a Call to Action on your videos, which viewers can click to visit your website, donate, or learn more.
Video annotations
Use annotations on your videos to encourage users to subscribe to your channel or click to visit your website.
Production resources
Get production access to shoot or edit your videos at YouTube's creator studio in Los Angeles, Space LA. Apply here.
Resources
To help you activate your cause, tell a compelling story, and launch an effective campaign on YouTube, we now have a couple of resources for nonprofits. Learn how your nonprofit can use these benefits and make the most out of YouTube by downloading the Playbook for Good and the Top 10 Fundamentals For Nonprofits PDF.