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Measurement tools

See how your YouTube campaign is doing – and build on what’s working – with these free tools.

Google Ads reporting

Get a real-time view of your campaign metrics. Track impressions, views, engagement, and clicks, as well as who you’re reaching.

Learn about reporting

Brand Lift

See how your campaign affects the way people feel about your business. Brand Lift gives you key metrics on recall, awareness, consideration, and more.

Learn about Brand Lift

Creative Analytics

Understand how your video creative is affecting campaign performance. See where viewers drop off and what holds their attention – then apply these insights to your next ad.

Learn more about Video Analytics

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here