Creative resources

Build eye-catching ads that drive results with helpful tools, inspiring ad examples, and more.

YouTube creative directory

Whether you’re starting from scratch or repurposing a video you already have, our trusted creative partners can help you make a great ad.

The ABCDs of effective creative

The video you use is one of the biggest factors in how well a YouTube campaign performs. Based on studies of thousands of video ads, these data-backed guidelines can help you create an ad that gets noticed – and gets results.

Video Builder

Video Builder is a simple and free way to turn the content you already have into YouTube video ads. All you need to get started is a few images and a story to tell.

Video Ad Sequencing

Video Ad Sequencing shows your ads as a narrative that unfolds over time across devices and formats. Set your own order or let customers experience your ads based on their engagement.

Video ad examples to inspire you