Best practices for video campaigns

Follow an approach that works with these helpful guides from the YouTube team.

Take the right steps toward your goals

Drive awareness

Grab the attention of potential customers. Learn which ad formats can help you reach the right people, how to create the biggest impact with your bidding strategy, and more.

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Increase consideration

Help customers choose your business. Discover how to use video sequencing to raise purchase intent, which format works best for your bidding strategy, and other best practices for consideration.

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Inspire action

Want more purchases, downloads, or subscriptions? Learn how to find more of the right customers on YouTube and make it easy for them to take action from your video.

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Start your own YouTube channel

Every day, businesses like yours use their YouTube channel to reach existing customers and find new ones. Learn how to create a channel, engage people with video, and inspire them to take the action you want.

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The ABCDs of effective creative

The video you use is one of the biggest factors in how well a YouTube campaign performs. Based on studies of thousands of video ads, these data-backed guidelines can help you create an ad that gets noticed – and gets results.

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