Best practices for video campaigns

Follow an approach that works with these helpful guides from the YouTube team.

Take the right steps toward your goals

Drive awareness

Grab the attention of more potential customers. To build brand awareness, our top recommendation is to mix video formats.

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Increase consideration

Help more customers choose your business. By making your skippable ads longer than 20 seconds, you can significantly increase consideration for your business.

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Inspire action

Want more purchases, downloads, or subscriptions? In order to drive more conversions, start by setting the right budget.

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Start your own YouTube channel

Every day, businesses like yours use their YouTube channel to reach existing customers and find new ones. Learn how to create a channel, engage people with video, and inspire them to take the action you want.

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The ABCDs of effective creative

The video you use is one of the biggest factors in how well a YouTube campaign performs. Based on studies of thousands of video ads, these data-backed guidelines can help you create an ad that gets noticed – and gets results.

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