Reach your customers – and discover new ones

Capture the attention of your most valuable audiences with YouTube Ads.

The right people, at the right moment

People come to YouTube to laugh, learn, and dig deep into the things they care about, from cooking and car repair to software and extreme sports. And because we know what our viewers care about, we can help you connect when it counts.

Use our audience tools to find the people who matter most to your business on YouTube. Reach potential customers based on demographics like age, gender, and location, as well as interests, life events, and more.


More than 2 billion users sign in to YouTube every month and more than 1 billion hours of video are watched every day.


Viewers say YouTube is the No. 1 platform they watch to dig deeper into their interests, to help them get stuff done, and to help them achieve their goals.1

Go beyond demographics

Get to know your most valuable customers with the Find My Audience tool. Discover new audiences and learn how to reach them with your next YouTube campaign.

Advanced tools to reach your audience

YouTube Select

Match your ads to a diverse mix of content lineups and programs across your customers’ favorite screens. Learn more, then talk to your Google Ads specialist to get started.

Instant Reserve

Reserve your video buys at a fixed price, and get access to advanced targeting and measurement tools. Connect with your Google Ads specialist to learn more.

1 Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020

Get started with YouTube Ads

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