Frequently asked questions FAQs
Get answers to common questions about advertising on YouTube.
How much do YouTube Ads cost?
Do I need a Google Ads account to advertise on YouTube?
Yes. Google Ads helps businesses run ads across the entire Google advertising platform, which includes YouTube. That means you’ll set up, run, and manage your YouTube Ads campaign with a Google Ads account. If you don’t have an account yet, you can sign up here.
Where and when will my YouTube ad show up online?
How do I know if my YouTube Ads campaign is working?
When you start a campaign, you’ll get access to free tools that can help you measure how it's doing. We also partner with third parties like Nielsen and ComScore to help advertisers compare results across different publishers and networks. All Google Measurement Partners meet high standards for accuracy and user privacy.
Can I control who sees my ad?
Absolutely. When you set up a YouTube Ads campaign, you’ll choose the people you want to see your ad based on age, location, interests, and more. Learn how you can use video ads to reach the right audience.
Do I need a YouTube channel to advertise?
Yes. You’ll need to upload your video ad to your YouTube channel before you set up a campaign. Learn how to create a channel and upload a video.
How do I start a YouTube live stream?
YouTube Live is a great way to engage with your audience in real time with a video feed, chat, and more. To start live streaming from your computer
- Go to YouTube
- From the top right, click Create > Go live
- If you haven't already, follow the prompts to verify your channel
Enabling your first live stream may take up to 24 hours. Once enabled, you can live stream instantly. Note that you’ll need at least 1,000 subscribers to live stream from a phone or tablet.