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The winners have been announced!

YouTube Works Winners

2021 Winners

The first YouTube Works awards in Thailand, in partnership with Kantar, celebrate and champion brands and agencies that produced the most compelling and effective campaigns on YouTube. These are best-in-class campaigns that combined data, use of YouTube's ad formats and a strong creative to build brand, reach audiences in unique way and drive measurable results.

Learn more about the winners

Learn more about the lessons from this year's YouTube Works awards

Best Full Funnel Campaign

Dutch Mill | Sponsor of Mom-and-pop Shop

Agencies: Digital Integrated, Wunderman Thompson Bangkok

Dutch Mill wanted to increase sales of their dairy drink products particularly at mom-and-pop shops where their target customers shop. They collaborated with local mom-and-pop shops across the country to be their product influencers and implemented a full funnel media strategy from driving awareness to action. The campaign achieved an incredible result with 200% growth in sales.

Best Story Telling

GrabFood | Free Your Hunger

Agencies: M&C Saatchi, Spa-Hakuhodo

To set them apart from competitors, GrabFood connected consumer insights with their product's functional benefits through realistic storytelling of everyday experiences. The video successfully helped GrabFood to secure #1 spot in key brand attributes in "wide selection" and "promotion".

Best Collaboration Between Brand and Creators

Nestlé | Bear Brand ImmD

Agencies: IPG Mediabrands (UM Thrive), Buzzpurr

To drive sales in the Northeast of Thailand, Nestle's Bear Brand collaborated with Mario Jok, YouTube country music creator to create a music video that showcased e-sarn lifestyle and integrated product benefit in an entertaining way. Branded searches grew 3,350% and sales increased 17.5% after MV launch

Small Budget, Big Result

Bumrungrad International Hospital | Local Hero

Agencies: In-house and Changkidwittaya

Inspired by a true story of a foreign patient who was transferred to Bangkok amidst the pandemic to receive treatment at Bumrungrad International Hospital, the video was able to capture the hearts of the audience, achieving 6 times higher views at 3 times lower cost.

Search for Success & Media Innovation

For the “Search for Success” and “Media Innovation” categories, while the foundations and desire to drive best-in-class work were evident, our jury found that there’s room to further push the boundaries in using Google’s platforms to drive business impact and take the industry forward.

Shortlist

Congratulations to our shortlisted entries. These submissions have been chosen by our esteemed Preliminary Jury out of hundreds of submissions to proceed to the Grand Jury round.

YouTube Works Award

YouTube Works Award

About the Awards

Over the last decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heartracing - and everything in-between, YouTube has seen how incredible digital content can drive immense brand love, inspire action and equally powerful results.

The YouTube Works Awards has now landed in Thailand. The internationally coveted YouTube Works Awards - in partnership with Kantar - celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past year.

Categories

  • 1

    Media Innovation

    Celebrating the campaign that best demonstrates brilliant media planning that drove business results.

  • 2

    Best Storytelling

    Celebrating the campaign that best demonstrates a keen understanding of the audience, and an ability to bring a story to life through exceptional copywriting, creative direction, and flawless production in any format of YouTube video.

  • 3

    Best Collaboration between Brand & Creator

    Celebrating the campaign that best demonstrates the best strategic and creative collaboration between Brand & Creator that drove incredible buzz and positive brand associations.

  • 4

    Best Full Funnel Campaign

    Celebrating the campaign that best demonstrates the role YouTube played in a campaign driving full-funnel conversion, from building awareness to growing consideration to driving action.

  • 5

    Search for Success

    Celebrating the campaign that best demonstrates the integration of the YouTube platform with Google Search, using insights and the ecosystem to drive business results.

  • 6

    Small Budget, Big Result

    Celebrating the campaign that demonstrates strategic and innovative use of a constrained budget* on YouTube leading to compelling brand results.

    *less than THB 1 million media spend on YouTube

  • 7

    Grand Prix

    Celebrating the campaign that demonstrates excellence throughout the entire process, from identifying critical consumer insights and building creative idea, to executing the campaign through effective media buying and powerful messaging in all assets and formats (to be awarded at the judges' discretion)

Ready to submit

How it works

Submit your best work to be reviewed by our panel of industry leaders in two rounds.

There are 6 categories for you to select, with zero submission fee. Two rounds of marking will select the category winners, each highlighting a different dimension of marketing and showcasing the impact of YouTube on business results.

A Grand Prix will then be awarded to 1 category winner that demonstrates excellence throughout the entire process starting from the consumer insight to creative & media innovation to storytelling to eventually driving business results

Introducing our judges

Our lineup of Grand Jury judges brings specialized expertise and significant experience across industries and categories.

  • Andrew Chu

    Andrew Chu

    Executive Creative Director

    Ogilvy Thailand

  • Atawoot Wesaranurak

    Atawoot Wesaranurak

    Founder & Chief Executive Officer

    Adapter

  • 4. Damisa_Sour

    Boonyanuch Boonbumrungsub

    Chief Possible Officer

    Food Passion

  • Damisa Ongsiriwattana

    Damisa Ongsiriwattana

    Co-Founder & Executive Creative Director

    SOUR Bangkok

  • Drakon Sirakovit

    Drakon Sirakovit

    Director of Strategy

    Storyteller

  • Ines Caldeira

    Ines Caldeira

    Chief Executive Officer

    L'Oreal Thailand, Myanmar, Laos and Cambodia

  • Jureeporn Thaidumrong

    Jureeporn Thaidumrong

    Creative Chairperson & Chief Creative Officer

    GREYnJ UNITED

  • Park Wannasiri

    Park Wannasiri

    Chief Creative Officer

    Wunderman Thompson Thailand

  • Punnee Chaiyakul

    Punnee Chaiyakul

    Chairwoman of the Board of Directors

    Noble Development

  • Siwalee Buranasongkram

    Siwalee Buranasongkram

    Head of Brand Management

    AIS

  • Siwat Chawareewong

    Siwat Chawareewong

    Chief Executive Officer

    GroupM Thailand

  • Sorada Sonprasit

    Sorada Sonprasit

    Chief Executive Officer

    Brilliant & Million

  • Wannipa Bhakdibutr

    Wannipa Bhakdibutr

    President

    Osotspa

  • Wuthisak Anarnkaporn

    Wuthisak Anarnkaporn

    Founder

    Factory01

  • Contest begins

    Contest begins

    Thursday, 1st April 2021

  • Submissions end

    Submissions end

    Monday, 31st May 2021

  • Winners announced

    Winners announced

    September 2021

How to Submit

How to craft your entry

Our judges are looking for campaigns that have creatively, strategically and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.

Helpful hints:

  • Consider co-writing your submission. Media and creative collaborations help to tell the full story
  • Tell a story with a beginning (objectives), middle (approach), and end (impact)
  • Stick to simple and concise writing
  • Include critical context around your creative
  • Remember we need all relevant media referenced in your submission
  • Note any factors external to YouTube that could have impacted results
  • Share as many metrics as you can and include objectives, KPIs, and benchmarks

How to Enter

Identify one of your most effective YouTube campaigns from 1 January 2020-31 May 2021, review the Terms & Conditions, and fill out the submission form below.

Please note that you are not required to submit a video case study.

YouTube Works is easy to enter. Even better, it’s free. If you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.

Here is the submission guide in Thai and English for your reference

Questions? contact us at YTWorksTH@google.com