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Thank you for your entries. 2020 Submissions have officially closed. Winners will be revealed in July.

YouTube Works Award

YouTube Works Award

About the Awards

Over the last decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart racing - and everything in-between, YouTube has seen how incredible digital content can drive immense brand love, inspire action & equally powerful results.

The YouTube Works Awards— in partnership with Kantar—celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past year.


  • 1

    Best Collaboration

    Celebrating the best collaboration between brands and YouTube Creators that strategically and creatively drove incredible social buzz and positive brand associations.

  • 2

    Best Long Form Story Telling

    Celebrating the best beyond-30-seconds YouTube work that mastered the art of storytelling and delivered results. This award recognizes work that exhibited the ability to bring a story to life through exceptional copywriting, creative direction and flawless production.

  • 3

    Best Multi-Video Story Telling

    Celebrating the best YouTube campaign that demonstrated exceptional storytelling across multiple videos and video formats and delivered results. This award recognizes work that exhibited the ability to bring a story to life through exceptional copywriting, creative direction and flawless production.

  • 4

    Best Brand Channel

    Celebrating the best brand channel that exemplified long-term brand building, consumer engagement and/or customer service with YouTube. This award champions a deep understanding of full year content planning, content pacing and channel hygiene.

  • 5

    Force For Good

    Celebrating the campaign that best demonstrated proven impact on social causes, going deeper than the bottom line. This award places special focus on how brands have acted and communicated in the pandemic year.

  • 6

    Best Personalization

    Celebrating the campaign that best maximized audiences, signals and intent on YouTube through personalization. This award recognizes work that crafted and delivered relevant and engaging stories customized to each segment, ultimately leading to campaign impact.

  • 7

    The David

    Celebrating the most innovative use of constrained budget on YouTube leading to compelling brand results. This award recognizes scrappiness, fresh thinking and hunger for success that meant making some noise was more impressive than most.

  • 8

    Grand Prix

    Celebrating the most brilliant campaign of 2020. To be chosen amongst all category winners, the Grand Prix winner must exhibit well-rounded performance in all aspects that can truly make a mark in the market.

How it works

Submit your best work to be reviewed by our jury of distinguished industry leaders in two rounds.

There are 7 categories for you to select, with zero submission fee. Two rounds of marking will select the category winners, each highlighting a different dimension of marketing and showcasing the impact of your campiagn on YouTube.

The Grand Prix will then be awarded to 1 category winner that demonstrates excellence throughout the entire process starting from the consumer insight to creative & media innovation to storytelling to eventually driving business results.

To learn more about campaign eligibility and judging rubrics, refer to the Submission Guide.

Introducing our judges

They’ve been there, done that and got a few trophies themselves. Our judges bring specialized expertise and significant experience across the industry and category spectrums.

  • Aileen Magdaluyo

    Aileen Magdaluyo

    Head of Media

    Universal Robina Corporation

  • Antoinette Jadaone

    Antoinette Jadaone



  • Arline Adeva

    Arline Adeva

    Head of Brand Comms, PR and Digital Marketing


  • Badong Abesamis

    Badong Abesamis

    Founding Partner


  • Carlo De Leon

    Carlo De Leon

    Managing Partner & Chief Product Officer


  • Leigh Reyes

    Leigh Reyes

    President, IMMAP
    C3PO, MullenLow TREYNA

  • Marvin Tiu Lim

    Marvin Tiu Lim

    President, PANA

    Chief Growth and Development Officer, Mega Global Corp

  • Melvin Mangada

    Melvin Mangada

    Chairman, 4As

    Chairman & Chief Creative Officer, TBWA\Santiago Mangada Puno

  • Mike Sicam

    Mike Sicam

    Group Executive Creative Director

    Ogilvy Philippines

  • Mimiyuuuh


    YouTube Creator

  • Oliver Austria

    Oliver Austria

    YouTube Creator

  • Quenten Smith

    Quenten Smith

    PMX Lead

    Publicis Media

  • Sunny Lucero

    Sunny Lucero

    Head of Production & Creative Director

    TBWA\SMP - How’s Everything?

  • Submission Opens

    Submission Opens

    March 15, 2021

  • Submission Closes

    Submission Closes

    April 20, 2021

  • Winners Announced

    Winners Announced

    July 2021