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Thank you for your entries. 2020 Submissions have officially closed. Winners will be revealed in July.
YouTube Works Award
About the Awards
Over the last decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart racing - and everything in-between, YouTube has seen how incredible digital content can drive immense brand love, inspire action & equally powerful results.
The YouTube Works Awards— in partnership with Kantar—celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past year.
Celebrating the best collaboration between brands and YouTube Creators that strategically and creatively drove incredible social buzz and positive brand associations.
Best Long Form Story Telling
Celebrating the best beyond-30-seconds YouTube work that mastered the art of storytelling and delivered results. This award recognizes work that exhibited the ability to bring a story to life through exceptional copywriting, creative direction and flawless production.
Best Multi-Video Story Telling
Celebrating the best YouTube campaign that demonstrated exceptional storytelling across multiple videos and video formats and delivered results. This award recognizes work that exhibited the ability to bring a story to life through exceptional copywriting, creative direction and flawless production.
Best Brand Channel
Celebrating the best brand channel that exemplified long-term brand building, consumer engagement and/or customer service with YouTube. This award champions a deep understanding of full year content planning, content pacing and channel hygiene.
Force For Good
Celebrating the campaign that best demonstrated proven impact on social causes, going deeper than the bottom line. This award places special focus on how brands have acted and communicated in the pandemic year.
Celebrating the campaign that best maximized audiences, signals and intent on YouTube through personalization. This award recognizes work that crafted and delivered relevant and engaging stories customized to each segment, ultimately leading to campaign impact.
Celebrating the most innovative use of constrained budget on YouTube leading to compelling brand results. This award recognizes scrappiness, fresh thinking and hunger for success that meant making some noise was more impressive than most.
Celebrating the most brilliant campaign of 2020. To be chosen amongst all category winners, the Grand Prix winner must exhibit well-rounded performance in all aspects that can truly make a mark in the market.
How it works
Submit your best work to be reviewed by our jury of distinguished industry leaders in two rounds.
There are 7 categories for you to select, with zero submission fee. Two rounds of marking will select the category winners, each highlighting a different dimension of marketing and showcasing the impact of your campiagn on YouTube.
The Grand Prix will then be awarded to 1 category winner that demonstrates excellence throughout the entire process starting from the consumer insight to creative & media innovation to storytelling to eventually driving business results.
To learn more about campaign eligibility and judging rubrics, refer to the Submission Guide.
Introducing our judges
They’ve been there, done that and got a few trophies themselves. Our judges bring specialized expertise and significant experience across the industry and category spectrums.
Head of Media
Universal Robina Corporation
Head of Brand Comms, PR and Digital Marketing
Carlo De Leon
Managing Partner & Chief Product Officer
C3PO, MullenLow TREYNA
Marvin Tiu Lim
Chief Growth and Development Officer, Mega Global Corp
Chairman & Chief Creative Officer, TBWA\Santiago Mangada Puno
Group Executive Creative Director
Head of Production & Creative Director
TBWA\SMP - How’s Everything?
March 15, 2021
April 20, 2021