Build deeper
connections with
fan funding
Build deeper
connections with
fan funding
You offer so much value to your community, so it's important that you feel appreciated and rewarded. With fan funding, you can continue building meaningful connections when your biggest fans show support, while enabling them to access valuable content and a chance to stand out from the crowd. Plus, there are options to earn wherever you create, whether that's video on demand, Shorts or live.
Get inspired with successful channel membership stories
Make members feel like they are part of a family or community. Deepen connections by live streaming regularly and interacting with them live. Naturally, this will attract more viewers to subscribe.
My top 3 tips for Channel Memberships are: 1) Strengthen engagement with channel members, and have a dedicated person to respond to the community, 2) preview some of your members-only content to all viewers by setting it as public for a short period of time, 3) continuously improve members-only content, so that the audience can see the progress.
I promote Channel Memberships to my viewers by posting about it on social media, organizing members-only activites to pique interest, and encouraging them to subscribe so they have the opportunity to influence the channel content.
Receiving support through Channel Memberships or Super Chat/Super Thanks is very rewarding and encouraging as a creator, and is indicative of the connection I have with my audience. It helps me analyze viewer's reactions to my content, and I continuously strive to deliver content that does not disappoint them.
Building a relationship with our audience is definitely the most important thing, and this helps to build a loyal fanbase. Members will get to know us on a deeper level, play games with us, or join our members-only chat on Discord.
So, what features are right for you?
Channel memberships
Want to build a fan club where you can connect with and reward your most loyal viewers with access to members-only perks?
Super Chat
Big into live streaming and want to strengthen your community with real-time shout-outs?
Super Thanks
Looking for a simple, easy way to let your fans show appreciation while watching your videos?
Inspiration for your channel memberships
Learn how successful creators have built thriving communities on YouTube, generating sustainable income through channel memberships while deepening connections with their most passionate fans. Discover their best practices and approaches to creating exclusive content and offering membership perks.
Discover why successful creators recommend launching YouTube channel memberships – from building thriving communities to turning extra content into a valuable source of income.
Hear tips on how to create a great YouTube channel membership offering and gain insights on how creators promoted their memberships at launch.
Discover how authentic, low-lift content can be offered as a perk to members and how members-only live streams and early access to upcoming content have elevated their channel memberships offerings.
Explore how Laura uses low-lift content like vlogs and members-only live streams as a key membership perk in order to show her authentic self.
Hear Christian's best practices, tips and tricks, including how he selected perks for each level and focuses on providing authentic, members-only content that isn't overly produced.
Explore how Christene offers valuable perks and her creative strategies for driving membership growth, including the impact of memberships gifting.
Hear Emily's best practices for channel memberships, emphasising the power of members-only content and the value of member feedback.
Keep your fans engaged with members-only content
Members-only content is one of the highest valued perks of memberships' offerings. With new opportunities for membership growth, members-only content is not only easy to create but has also been made more discoverable by fans.
New opportunities for membership growth
Members-only content is now easier to create and more discoverable by fans.
Simpler creation
Share your videos with members first before they go public, and live stream exclusively to your members from your mobile device.
Greater content exposure
Greater exposure for your content means more chances for non-members to become members and for current members to engage with your content across YouTube – on their YouTube.com homepage, by receiving notifications and more.
Increased awareness and engagement
Top fans who aren't members can also discover your members-only content on their YouTube.com homepage and your channel homepage playlists (if added by you), increasing their opportunities to become a member and get access to perks.
More growth opportunities
Fans consistently tell us that members-only content is their favourite part of memberships. More chances to become members results in more growth opportunities for your channel.
Earn and engage in real time with Super Chat and Stickers
The beauty of live streams is the immediate interaction between you and your community. Super Chat turbocharges that interaction, so you can strengthen your community and feel supported. You can instantly recognise top fans by shouting them out, thanking them, reacting to their comments or answering their questions.
There's nothing that fans love more than feeling seen and heard by their favourite creator.
Promote your live stream or Premiere on your socials so that fans never miss a moment.
Help your audience show appreciation with Super Thanks
Turn on with one click. Make a direct impact. Super Thanks is a simple way for your community to buy fun animations and show appreciation for your content on video on demand and Shorts.
Fans who purchase Super Thanks love to be recognised. There are lots of easy ways to provide recognition:
- Heart or reply to their comment
- Pin a Super Thanks comment
- Post in the Community tab
- Give a shout-out in your video
- Add a list of credits at the end of your videos
Looking for what's next?
Ready to activate fan funding?
Head to YouTube Studio and see if you qualify for and are ready to turn on fan funding features. You'll find everything that you need on the Earn tab.
Go to Studio and set up fan funding now
Already enabled?
Keep creating cool stuff, experiment with new ideas or dive deeper into existing ones. The stronger your community is, the more successful you'll be.
Learn more about monetisation on YouTube Studio.
