Thank you for your entries, 2019 submissions have officially closed. Winners will be revealed in October!
YouTube Works Awards
About the awards
Over the last decade, we’ve watched marketers redefine how they communicate with consumers. From heartwarming to thought-provoking and everything in-between, we’ve seen how incredible digital content drives equally powerful results.
The YouTube Works Awards—developed and run in partnership with Kantar—celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube.
Best brand campaign
Entry that best demonstrates how YouTube was used to drive awareness, recall, and impact to keep brands top of mind (e.g., ad recall lift, awareness lift, impressions, unique reach, etc.).
Best response-driven campaign
Entry that best demonstrates how YouTube was used to drive meaningful action from customers in decision-making moments to drive measurable results (e.g., sales, store visits, website conversions, purchase intent lift, etc.).
Best full-funnel campaign
Entry that best demonstrates the role YouTube played in a campaign driving full-funnel conversion, from building awareness to growing consideration to driving action, i.e., a campaign that used data and insights to drive both brand and performance objectives by moving consumers through the purchase funnel and empowering them to take action.
Best organic reach campaign
Best use of YouTube as part of an organic and buzzworthy campaign that was shared widely, further expanding the campaign’s reach and impact.
Small budget, big results
Entry that demonstrates strategic and innovative use of a constrained budget on YouTube, leading to compelling brand results.
Best integrated media campaign
Best integration of the YouTube platform throughout a holistic/broader media campaign (e.g. TV, OOH, digital) that demonstrates how the various mediums complemented the broader campaign to drive business results.
Best creative effectiveness
Entry that best demonstrates measurable impact of creative work, i.e. how creative storytelling and creative effectiveness drove tangible business results.
Awarded to the entry that overall best demonstrates the impact of YouTube on a company’s business results (e.g., market share, revenue). Judges will be looking for the most creative, innovative and data-driven work with demonstrable business results.
How it works
Submit your best work to be reviewed by our jury of distinguished industry leaders.
Two rounds of judges select the winners across a number of categories of awards, each showcasing the impact of YouTube on business results. The Ruby will be awarded to the submission that best demonstrates brilliant results, storytelling and effectiveness.
Introducing our judges
Our stellar lineup of judges brings specialized expertise and significant experience across industries and categories.
Global Chief Creative Officer
Senior Marketing Director
Frito Lay Core Brands, PepsiCo
Chief Creative Officer
Chief Creative Officer
Vice President Marketing Communications
Lyranda Martin Evans
Executive Creative Director, Vice President
Vice President Marketing
Senior Director of Marketing
The Hershey Company Canada
Chief Marketing Officer
Brand Igniter Inc.
Friday, May 24 2019
Thursday, August 15 2019
How to submit
How to win
Pay close attention to the tips we provide when you fill out your entry form and tell us your story.
Judges will be looking for cases which have strategically and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene. Be clear about your KPIs and other metrics to help judges understand your work and the challenges of your category and marketplace.
How to enter
Identify one of your most effective YouTube campaigns. Once you’ve reviewed our Terms & Conditions, fill out the submission form below.
YouTube Works is free to enter and we encourage all marketing, media, creative, and agency teams to participate. Show us your best-in-class digital work.