YouTube for Press

Quickly find the stats and videos that you're looking for, along with guidelines for crediting and broadcasting them.

YouTube essentials

Non-commercial use of YouTube videos in the press

Ownership and credit

YouTube channel owners control the rights to the content displayed on the site. We encourage you to reach out to them directly if you find a video that you'd like to display and/or reference. When displaying a YouTube video in a broadcast or webcast, please provide both an in-screen and verbal attribution by showing the username or real name of the applicable content owner.

Contacting a YouTube channel owner

Clicking on a YouTube username will take you to the main page of the user's channel. From there, you can use YouTube's on-site messaging system to contact the channel owner, as long as you are logged in to your own Google account. Simply click on the 'About' tab, then select 'Send Message' and fill out the electronic form.

What’s happening at YouTube

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