Privacy
At YouTube and Google, we understand that when people use our services, they are trusting us with their information.
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Privacy
Our Approach to Privacy
We adhere to Google's privacy principles, which means that we build products that are private by design and are thoughtful about the data we use, how we use it and how we protect it. Any data that we collect to customise our services for users, including personalised recommendations, search results that help them more easily discover creators that they love, content that meets their needs and serving relevant ads are all controlled by a user within their privacy settings.
This allows users to select what is right for them, so that they are in control of the personal information shared with Google – including reviewing their data, downloading and moving it to another service or deleting it entirely whenever they want. Google's privacy policies keep users informed about what data we collect, how it's used and why. And we never sell a user's personal information to anyone.
Privacy tools
Our privacy tools are easy to use and empower our users to choose the experience that works for them.
Privacy Settings
Your data in YouTube is a feature that makes it easier for users to understand and control what data is saved, and how it is used on the platform and across Google. It gives them quick access to YouTube privacy controls, such as allowing signed-in users to clear their search history, remove individual search entries from search suggestions or pause search history using the YouTube history settings. This allows users to optimise their experience on the platform and decide what personal information is used to influence recommendations.
We also offer Incognito mode, which lets users signed in to the YouTube app browse privately in a session so that their account search and watch history will not reflect whatever they're viewing.
Ad Settings
With ad settings, users can see what information is being used to personalise ads to them, turn any of it on or off, or deactivate personalised ads altogether. They'll still see ads, but they'll most likely be less relevant.
We do not serve personalised ads to users under 18.