A.I. and Creators: The Future of Tech and Creativity

Download the report to learn how creators are using gen AI in exciting ways to enhance their creativity, accelerate production, fuel imagination and ultimately take their production to the next level.

Unlocking potential

From entertainment to news to music and learning, the past two decades have been defined by a shift in the way that content is consumed. Now, with the emergence of gen AI, we are at another inflection point in how content is created.

Since gen AI technologies have been made widely available to everyday users, we're seeing how quickly the adoption of these tools has begun to influence the future of creativity and the industries that it drives.

Benefits of gen AI tools

New research from Radius provides a helpful lens to understand the practical benefits of gen AI across creative industries, while ensuring that this technology is built in service of creative jobs, not as a replacement for human creativity.

Disclaimer: This film is based on research conducted in partnership with research group, Radius, asking more than 2,400 creators across platforms how they are using gen AI tools from YouTube and other third parties. It showcases tools and features that are available now, and anticipated in the near future, across the creative industry.

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