• Find Your Competitor's YouTube Ad Spend

    49 views 6 days ago
    How can you find out how much your competitor is spending on YouTube advertising? You may want to know this because you need to do a budget for your company's paid media spend on YouTube. First you need to find a way to estimate how many of the views on a given video (even a viral video) are paid. Then you need to understand how much these views cost at auction. The overall campaign costs will of course vary dramatically based on management costs, targeting, and type of video offer being made. But in this video we give you some basic tools to find out how to do this.

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    How To Find A Viral Video’s Paid Views On YouTube: https://hey.com/viral-video......

    - Questions? Thoughts? Disagreements? Tell us here in the comments.
    - Email: help[at]hey.com
    - Phone: (503)395-4737 [8am-6pm Monday-Friday Pacific Time]
    - LinkedIn: http://linkedin.com/in/dane...

    ABOUT HEY.com and Dane Golden

    HEY.com is the channel where we give you video content marketing tips to help you get your customers coming back to your videos again and again. How do you do this? By sharing your expertise with your targeted audience. When you share your expertise and help people live their lives better, or do their jobs better, you earn their loyalty, and their trust, and their business.

    We are an unusual video marketing company in that we do NOT do video production. Rather, we work with your video production team to get more organic value out of the videos you're already making (or even videos that are already in your "greatest hits" archive). Find us at http://HEY.com Show less
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  • Dane Golden - YouTube Earned Media Play all

    • Why Should Brands Care About Earned Media? - Duration: 94 seconds.

      • 3 years ago
      Find out why it's important for brands to know who's talking about them and what they are saying. There's a huge opportunity if you can get your product in the hands of the right people that will i...
    • L1- 3 Types of Media on YouTube - Duration: 80 seconds.

      • 3 years ago
      What is the difference between owned, paid, or earned media. Why is this important to know.
    • L2- What Analytics Tell You - Duration: 2 minutes, 43 seconds.

      • 3 years ago
    • L3- How To Use Consumer Insights - Duration: 3 minutes, 50 seconds.

      • 3 years ago
      Brands need to measure how they are doing compared to other brands. Are people talking about your brand?
    • L4- What Do Creators Want - Duration: 72 seconds.

      • 3 years ago
      Creators want to work with a brand as a team. Brands need to get their product into the hand of the influencers.
    • L5- Case Studies - Duration: 2 minutes, 34 seconds.

      • 3 years ago
      Learn what the case studies have uncovered about brands. Who is getting their message across?
    • Summary - Duration: 84 seconds.

      • 3 years ago
      Recap everything that brands can learn about owned, paid or earned media.
    • It's No Longer Difficult to Make $100,000/year on YouTube - Duration: 13 minutes.

      • 2 years ago
      YouTube just released a new statistic that 50% more creators are now earning more than six figures on YouTube. But just how easy is it to really make more than $100,000 per year from Adsense revenu...
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