How can you find out how much your competitor is spending on YouTube advertising? You may want to know this because you need to do a budget for your company's paid media spend on YouTube. First you need to find a way to estimate how many of the views on a given video (even a viral video) are paid. Then you need to understand how much these views cost at auction. The overall campaign costs will of course vary dramatically based on management costs, targeting, and type of video offer being made. But in this video we give you some basic tools to find out how to do this.
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ABOUT HEY.com and Dane Golden
HEY.com is the channel where we give you video content marketing tips to help you get your customers coming back to your videos again and again. How do you do this? By sharing your expertise with your targeted audience. When you share your expertise and help people live their lives better, or do their jobs better, you earn their loyalty, and their trust, and their business.
We are an unusual video marketing company in that we do NOT do video production. Rather, we work with your video production team to get more organic value out of the videos you're already making (or even videos that are already in your "greatest hits" archive). Find us at http://HEY.com