Given the constant technological advances in online marketing, renting apartments is an ever-evolving craft. Now, with Coronavirus and social distancing our new reality for the foreseeable future, marketing apartments must evolve once more, but this time it must evolve quickly and pivot to a focus on consistent communication and virtual everything. COVID-19 will accelerate the trend we already see toward a fully online leasing process.
At GoToMyApartment, we have seen our fair share of terrible apartment reviews while managing the online reputation of hundreds of apartment clients. In this series, we celebrate the authors that take the time to compose just the right review and share that review with the world on sites like Yelp and Apartment Ratings. Some of these compositions are so epic, we felt they deserved their own Shakespearean actor to transform their words into a timeless monologue.
As you’ll see, these are actual apartment reviews read word-for-word by trained Shakespearean actors for all the world to enjoy.
Why are we taking the time to invest further into these grammatically challenged reviews? Because some of these pieces are just so unbelieveable that they deserve a moment in the sun…or on Facebook. Also, this is part of what we do as a digital agency for multifamily and here’s how.
TALK BACK REPUTATION MANAGEMENT
Talk Back is our reputation management program where we engage in the dialogue happening online about your brand. Your current listings will be claimed and enhanced, new reviews will be presented to you and responded to and you’ll rest easy knowing someone is out there involved in the online chatter. When future residents search for your community, we’ll be there.
This product includes an account with our online Reputation Management Dashboard and all of the in-depth analytics we offer. Through this dashboard, we will communicate directly with Property Managers for each specific review. Clients are notified when a new review is published, the GTMA team will solicit notes and then compose responses for approval by management. Once approved, we post and circle back with reviewers once an issue has been resolved in order to request an updated review from the reviewer in hopes of an increased star rating. [reputation.gotomyapartment.com]
Another great aspect of our Reputation Management Dashboard is our ability to solicit reviews via email. We have a powerful email platform that allows us to design and execute unique email campaigns with happy residents requesting “feedback.” This tool has proven to increase average star ratings by up to one star.
Come with GTMA as we tour luxury apartments from above! Explore your new apartment home and the surrounding community with drones and get a truly unique aerial view that shows you everything you need to know.
Need a video as unique as your luxury apartment community? Just ask! GTMA will work with you to create truly custom and unique pieces of videos. These are just some of the things we've dreamed up for our clients.