Your best audience.
Their favorite content.
Connect to a unique and engaged audience
more reach than cable networks
Reach untapped markets
Over a billion people use YouTube — almost a third of the entire Internet population. And as more young people cut the cord on TV, the only way to reach them is online.
Source: Google commissioned Nielsen custom fusion study. Desktop, mobile and TV fusion. TV measurement of all individual US cable networks. Reach among persons 18-49 (Live + 7, one minute qualifier), television only, September 2017.
Be a part of the biggest hits
YouTube is home to the world’s most popular videos with an unparalleled reach, and with Google Preferred Lineups, your brand appears among the most engaged and popular channels.
The right content for your brand
See how Google Preferred Lineups can deliver the right videos for your brand with content controls.
Smarter filters for more suitable content
Google Preferred's always-learning proprietary algorithm, the Preference Score, filters out content such as mature and sensitive content and videos that do not adhere to our Advertiser-friendly Content Guidelines
Go further, faster
Google Preferred Lineups campaigns are proven to drive greater results for your brand. 96% of Google Preferred Lineups campaigns drove a significant lift in Ad Recall. Across all campaigns measured, the average lift was 42%.
Average lift in Ad Recall
Average lift in Brand Awareness
Average lift in Purchase Intent
Source: Google Preferred Brand Lift Meta Analysis, 2017, Global