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   <media:description>Leslie Traub, Chief Consulting Officer and Chair at Cook Ross Inc., presents at the Conference Board Succession Management Conference on how addressing our unconscious biases can allow us to become more versatile in the workplace.</media:description>
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   <media:description>Howard Ross speaks on the relevance of cultural competency to marketing in an increasingly diverse marketplace. Suggesting an alternative to the good person/bad person paradigm, Howard notes that many of our cultural blunders are instead manifestations of our unconscious biases -- which can have costly consequences.

Presented May 20, 2011. For more information on unconscious bias, trainings, and consultations, please visit www.cookross.com.</media:description>
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   <name>CookRossinc</name>
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  <published>2011-01-26T19:54:02+00:00</published>
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   <media:description>Are you interested in developing culturally competent knowledge, skills, and behavior? What is your capacity to seek information that may disprove an assumption, belief, or attitude that you have developed? Are you aware of your own cultural norms? Howard J. Ross, Founder and Chief Learning Officer of Cook Ross Inc., explains how CultureVision (www.crculturevision.com) transforms healthcare interactions by leveraging new insights, and greater awareness of varying patient expectations from a wide variety of backgrounds and life experiences.</media:description>
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   <media:description>The journey of cultural competency involves learning to ask respectful questions, not learning stock answers or rote answers. Some people believe that cultural competency training involves learning stereotypes about cultural groups. In this short video, Howard J. Ross, Founder and Chief Learning Officer of Cook Ross Inc., address myths and misconceptions about culturally competent care. Along the way, he gives tips and strategies to use CultureVision (www.crculturevision.com) to understand cultural patterns and archetypes that help us to search for questions and clues that improve cultural communication, build trust and rapport, and improve patient outcomes.</media:description>
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   <name>CookRossinc</name>
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  <published>2011-01-26T19:19:58+00:00</published>
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   <media:description>When we work together, we work in diverse teams serving people from a variety of backgrounds. Great patient-centered care is the key to providing quality treatment, respect, dignity, and excellent service for each patient, family member, customer, employee, and stakeholder we serve.  Howard J. Ross, Founder and Chief Learning Officer of Cook Ross Inc., will introduce you to CultureVision (www.crculturevision.com), a powerful tool that can support you in providing culturally competent healthcare.</media:description>
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  <published>2011-01-26T17:53:10+00:00</published>
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