After the launch of a first 2018 episode of its Brand campaign, Citroën is back with a new version of this film produced alongside the agency Traction.
Broadcast internationally, this episode 2 features the hitchhiker once again in four brand new clips, featuring: Jacques Séguéla/Citroën DS, Xsara Picasso, Sébastien Loeb/Citroën Xsara WRC, New Citroën C5 Aircross SUV. A real ode to freedom, the film shows Citroën’s history which began in 1919: “We have shared the same love of freedom for 100 years”.
With the unveiling of Ami One Concept, this is the opportunity to complement the Brand film by incorporating this first object of urban mobility!
The images are accompanied by a timeless musical success, “Take the long way home”, sung by Roger Hodgson, co-founder of SUPERTRAMP.
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