Welcome to the Yodel Mobile video series, where we will be sharing digestible videos on how you can become a master in mobile marketing.
This week, Rishan Weerakoon, our App and Mobile Marketing Specialist here at Yodel Mobile, runs through an App Store Optimisation (ASO) introduction. What is ASO? What are the benefits? Why is it important for your mobile and app marketing strategy? Rishan answers these fundamental questions.
Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps can be as successful as they can be. We will be sharing insights on topics such as app discoverability, searchability and conversion optimisation.
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More about Yodel Mobile:
Yodel Mobile has been operating in the mobile market since 2007. We have an excellent track record of delivering effective mobile communications solutions in just about every sector.
We provide mobile success to our clients through solid and relevant mobile strategy. We plan and buy effective mobile campaigns, develop cutting edge creative, build engaging applications and M-sites, manage and measure mobile implementation activity for local and global delivery.
Although we have won many awards in the mobile category, our focus is always on meeting client expectations and delivering on their objectives.