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Brand Mojo measures brand power ("mojo") based on lovers versus haters. The standardized measure allows for all brands (corporate brands,...
Brand Mojo measures brand power ("mojo") based on lovers versus haters. The standardized measure allows for all brands (corporate brands, not-for-profit brands, non-traditional brands) to be ranked and compared to one another in real-time. (http://www.brandmojo.org)
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