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  • Alibi marketing - tobacco

    7,274 views 5 years ago
    All commercial companies use advertising to promote their products and brands, but most tobacco advertising is now prohibited by law in the UK and across the EU. This video describes how Philip Morris has been able to continue to promote its Marlboro brand through sponsorship of the Ferrari Formula 1 team, and particularly the use of barcode alibi logos for the brand. Show less
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