As we search for new definitions for luxury in the 21st century, a starting point is to celebrate the simple things in life. Take time out to treat yourself, to let the mind wander, to enjoy the moment. Consciously contrasting with the frenzied rush of a self-obsessed digital age, the new luxury focuses on a slower pace of life enriched by considered experiences and relishing the pleasures of living in the present. In menswear terms, this translates into appreciating the qualities of truly great product, admiring exceptional fabrics and a very special attention to detail. Let’s create menswear that can be truly treasured.