From traditional media to online digital channels, consumers have more choices than ever accessing and receiving information. The challenge facing marketers today is designing seamless experiences that allow consumers to access brands using multiple channels and digital devices. A successful multi-channel marketing campaign is one that coordinates channels to keep a brand and its message in the forefront of consumers minds.
Direct mail offers qualities that other marketing channels can’t deliver and because of this it remains an indispensable marketing tool. From personalization and high response rates to tracking and measurable results, direct mail is a dynamic addition to multi-channel campaigns