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YouTube stars are the self-made celebrities of today: People who have earned an audience by creating content geared toward teaching, entertaining, reviewing, and being awesome on the internet.
And most do it just to do it—to scratch the itch of creating things and being in front of an audience.
Making money from a YouTube channel probably isn’t the reason you’ll start one, but the opportunities to earn are a pleasant surprise once you realize how many of them there are.
How many subscribers do you need to make money on YouTube?
Get more subscribers for your YouTube channel!
Try these 8 tactics the pros use to grow their audience on YouTube.
New Media Rockstars estimates that top YouTubers earn in the millions, some even in the tens of millions. Revenue can fluctuate greatly depending on the premise of the channel.
Here are just some of their estimates and the number of subscribers these YouTubers have:
EpicMealTime makes around $3.1 Million (7 million subscribers)
Ray William Johnson sits at $4.2 Million (10 million subscribers)
FunToyzCollector weighs in at a whopping $30.4 million (8 million subscribers)
However, YouTube channels on the smaller side can still be monetized. Your earning potential isn't determined solely by the number of subscribers and views you have, but also by the level of engagement you generate, the niche you cater to, and the revenue channels you explore. That's not to say subscriber count doesn't matter—check out our tips to get more subscribers on YouTube.
But before we get into how you can make money on YouTube, you’ll need to have a clear understanding of what your audience looks like first.
Understanding your audience demographics
Building your own audience puts you in a great position to monetize in a variety of ways. But you’ll only be able to take full advantage of the opportunities you have if you understand the makeup of your audience.
For many YouTubers looking to monetize, the more niche your channel is, the better a position you’ll be in to work with brands looking to target specific audiences (more on that later).