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The Fair Cape Brand is based on our company slogan
” Do the Right Thing”
The Fair Cape Brand is based on our company slogan
” Do the Right Thing”
And revolves around the following 3 pillars:
1. Animal Welfare: This pillar revolves around the wellbeing of our Fair Cape cows. The wellbeing of the cows is top priority for Fair Cape 
2. Environmental Welfare: This pillar focuses on our production of milk at the Fair Cape farm and its impact on the environment. 
3. Social Welfare: Fair Cape does not only Do the Right Thing for our cows and the environment, but we are also committed to helping our community. As part of the Fair Cape Cares Initiative (an initiative which we have launched to make a meaningful difference to Cape Town and South Africa over the coming years) we have selected a number of partners to assist in our mission to Do the Right Thing.
As part of this pillar we put focus on the social wellbeing of not only the people in our community and our customers but also our employees
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