• Small Business Marketing Tour Stop #2: Santa Cruz

    86 views 5 months ago
    On our second Tour Stop, we visit with local small business owners in Santa Cruz, California where we talk influencer marketing, content creation as well as Instagram and event marketing. Watch as we travel down historic Pacific Avenue and venture out to the coast with the Santa Cruz Beach Boardwalk and world class surf spots as our back drop.

    Interview Breakdown:
    True Olive Connection (Artisan Gourmet Food Store - 0:56): How to go from traditional to digital media via content marketing and reduce your spending on marketing

    ​Botanic and Luxe (Home Decor Store Specializing in Plants - 3:12): Our May Marketing Award winners share their top 2 tips for their success - Instagram and event marketing

    Food Trucks A-Go-Go (Food Truck Event Production Company - 5:00): We walk you through how to tackle influencer marketing

    Enjoy this episode and get ready for our next Tour Stop when we visit Monterey and its Peninsula of cities from Marina down to Big Sur. Show less
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