At the core of bicycling is the simple and joyful act of balancing on two wheels. The physics of how a human being and a two-wheeled machine find harmony is exceedingly complicated but the sensation is somehow natural, intuitive and enjoyable. We keep that feeling in mind for every bike we design. Rather than burying the magic of riding under excessive technology and performance demands, we try to heighten the rider’s experience. Our high-end road bikes use the latest technology to enhance ride-quality and remind you that even the most grueling rides are fun. Our least expensive cruisers are not masquerading, watered down race bikes, they are purpose built around our motto “keepin’ it simple keeps it fun”.
We have some carefully selected upgrades to our existing bikes this year and we hope you’ll check out 'em out and see if there is one that’s right for you. Most of all we hope you get out and ride!