On the 14th of November ‘Buffer’ the social media sharing service released their much-anticipated annual report into the state of social media in 2016 and what we can look forward to according to marketers in 2017.
Its a survey of 1252 businesses both large and small - I'm not exactly sure whether the sample group is only from the US or whether it included other businesses internationally - but in any case its a monumental piece of work. At the last time of counting it had been shared over 30,000 times so clearly hugely respected and influential.
So what was the key takeaway from Buffer’s report? And what could it mean for social video production and marketing in 2017?
Watch to find out. =======================================================
thisisreel.co is a social video storytelling consultancy providing creative content solutions and training for agencies and brands.
In May 2016 The Next Web hosted its annual tech conference in Amsterdam. Reel developed and implemented an ambitious Snapchat strategy that covered 4500km, 4 countries, 350 snaps and resulted in 1000s of new organic followers.