Mallen Baker

Why should businesses care about sustainability and making a difference? And why is there a growing group of forward-looking executives that have decided that it is part of the role of business to make a difference as well as make a good profit?

This video looks at what is CSR (corporate social responsibility) and why it is a natural part of doing successful business. The principles in the video are similar to those espoused by leading business figures such as Elon Musk of Tesla, Tim Cook of Apple, Howard Schwartz of Starbucks and Paul Polman of Unilever. And these figures are not alone - as the video highlights, there are business leaders from over a century ago who first showed that you could change the rules with how you run your business and be all the more successful because of it.

Sustainable business can be successful business. But we need to change the rules that some people believe in - that the only purpose of business is to maximise returns to shareholders.

Mallen Baker runs Daisywheel, providing digital communication support for companies on their CSR and sustainability communications. He has been writing and speaking about living a life of value and socially responsible business for two and a half decades.

My website: http://mallenbaker.net
Twitter, Snapchat, Instagram: @mallenbaker
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