I've been using this line of L'Oreal Hair Elvive products religiously. I saw a difference in my hair in just one wash- we love a bit of instant gratification. I process and dye my hair every 4 to 6 weeks and the Elvive products combat damage and keep my hair from breakage & drying out. My favorite is the leave-in conditioner! This is the closest my hair will get to feeling like virgin hair.