At Xeneta we believe there is an untapped potential for everyone in the industry, to systematically learn from our individual and collective efforts. We hold true that "if you cannot measure it, you cannot improve it". That’s why we think actionable metrics is the key to continuously evolve for every business, and ultimately the entire industry. With international experience from the logistics industry, we have first hand knowledge of the challenges related to high volatility and lack of transparency in the sea freight market. By combining logistics background and information technology expertise, we found the solution to these challenges.