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  • The Valentine Experiment

    309,578 views 3 years ago
    Only 2% of Danish men love Valentine’s Day. Can we convince the rest? The answer is in the blood.

    To confirm this claim, Danish chocolatier Anthon Berg decided to launch an experiment. Was it possible to convert some of the nonbelievers into actually enjoying being romantic toward their loved one in a Valentine experiment?

    The actual scientific experiment was conducted in December 2014 by Professor Paul Zak and USC Reproductive Endocine Research Lab. In an isolated and surveilled setting, 32 Danish men were asked to tell their female partners why they were important to them and to give them a box of chocolates. We measured the oxytocin levels in their blood before and after, and the levels rose 27.5% on average.

    Paul J. Zak is Professor of Economics, Psychology and Management and Director of the Center for Neuroeconomics Studies at Claremont Graduate University in Southern California. He is a well renowned TED speaker and author of the book ‘The Moral Molecule’. Watch his TED Talk to learn more about how oxytocin affects us:

    http://www.ted.com/talks/pa......

    The survey that is referenced in the film about Danish men’s opinions on Valentine’s Day was conducted by YouGov. It is based on 1010 CAWI interviews with Danes aged 18-75 years in relationships, and was completed January 12-18, 2015.

    For more content about the experiment (and footage of delicious chocolate), follow Anthon Berg on Facebook:
    International: https://www.facebook.com/an...
    Sweden: https://www.facebook.com/an...
    Denmark: http://www.facebook.com/ant...

    Dansk:
    Kun 2% af danske mænd elsker valentinsdag. Er det muligt overbevise de andre? Svaret er i blodet.

    For at undersøge dette, besluttede Anthon Berg sig for at gennemføre et eksperiment. Var det muligt at konvertere skeptikere til rent faktisk at nyde at være romantiske over for deres partner i et valentinseksperiment?

    Det videnskabelige eksperiment blev gennemført i december 2014 af Professor Paul Zak og USC Reproductive Endocine Research Lab. I et lukket og overvåget set-up bad vi 32 danske mænd om at fortælle deres kvindelige partnere, hvorfor de betød noget særligt for dem, og samtidig give dem en æske chokolade. Vi målte oxytocinniveauet i deres blod før og efter, og niveauet steg 27,5% i gennemsnit.

    Paul J. Zak er professor i økonomi, psykologi og management og leder af ’Center for Neuroeconomics Studies’ på Claremont Graduate University Southern California. Han er en anerkendt TED-foredragsholder og forfatter til bogen ‘The Moral Molecule’. Se hans TED-foredrag her, og lær mere om, hvordan oxytocin påvirker os:

    http://www.ted.com/talks/pa......

    Undersøgelsen, der refereres til i filmen, om danske mænds holdning til valentinsdag er udarbejdet af YouGov. Den er baseret på 1010 CAWI interview med danskere i forhold i alderen 18-75 år og blev gennemført i uge 3 2015.

    For mere omkring eksperimentet (og billeder af lækker chokolade), følg Anthon Berg på Facebook:

    Danmark: http://www.facebook.com/ant...
    International: https://www.facebook.com/an...
    Sverige: https://www.facebook.com/an... Show less
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