Are they producing it themselves then?
You should have chosen a differant comparison, most people, including myself, when on that video to dislike it.
Seriously, I used to be obessed with Em. But if you analyse his lyrics, you'll realise that half of his albums are braggadocio style, you know, about ripping an opponent. I could give you a list of better rappers, and that could broaden your Hip Hop horizon. If you accept it, you'll be looking back in 5 years thinking "I was so nieve.", 'cos that was what I did. PM me and it will change the way you look at rap music
5 days and counting...