In the social era, where consumers are participants, content is is multimedia, loyalty is built by connecting through shared passions and experiences, and taking a stand is celebrated, traditional brands with rigid guidelines and limited palettes just won't do it. You don't need a brand, you need a SOCIAL brand.
So, what IS a social brand? It's a way to build the more friendly, open, human side of your brand on top of your traditional brand. What do you need to build this? Personality, a point of view, flexibility, and an openness to others taking your brand and making it their own. Want to hear more about what this means? Watch this week's video.
Article by Alexander Appugliesi, Graphic Designer at TSI: https://www.trulysocial.ca/...
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"That's right! Branding!" Fresh Off the Boat
"We can turn this country around, one mullet at a time." Billy Rae Cyrus, Mashable Video.
Gap Commercial - 1999
"I'm listening." Todd, Bojack Horseman
"She geeks, She has the capacity to geek." Scott Pilgrim
I'm a Mac commercial
"Do you hear that?" Broad City
"We're going to take a stand! Take a stand!" The Office
"What am I supposed to do with that?" American Dad
"As a company, we want to be firm, but we also want to be flexible." South Park
"We're talking about audio, video, movies, 3D movies..." Parks & Recreation
"Sounds like an opportunity" Evan Almighty
Straight Outta Compton
Starbucks White Cup Contest
"That escalated quickly." Anchorman
"We don't stand for anything! Remember our company plan: startup, cash in, sell out, bro down!" South Park
"Irrelevant. You will not prevail. You will not succeed." Dr. Who