In order to capture real stories, we need to be un-film-like in our approach. We put story front & centre, not the camera used to film that story.
We intentionally replace big gear kits with small, broadcast quality iPhone rigs. This intimate, small-footprint filmmaking process will unearth refreshingly disarming interview narratives whilst still looking ‘filmic’. Plus we can shoot a lot more because we’re lighter, more agile and always ‘seeing’ shots. We’ve coined it ‘Lean Forward Filmmaking’.