For the record, here are five things your blog can do to be effective and bring you business:
1. It draws people to your site. If I have the question and you have the answer and I find you, I will be drawn to your website. Things can only get better from there.
2. It establishes thought leadership in your industry. Wanna be the perceived expert…. Well????
3. You develop a content library. I come to your blog for the answer to my question and see that you have other stuff. I read on
4. It will feed your social media. Write, post, share. Simple.
5. Any reader could be your next client. It only takes one and really, you don’t know where that one is coming from. Or the next one or the next one.