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Creating a content strategy is hard work. Creating a content strategy that converts and is in line with our overall strategy is challenging and tricky. A few days ago we talked about micro-moments, search psychology, getting into the mind of our audience, as a beginning to our keyword research.
Today we're going to step through a simple and practical process for building out some empirical data against our keywords, get additional keyword ideas, then use the data to drive our content strategy and creation process.
This simple process will help you ensure we're setting aside our own "vanity" terms and business concepts, researching what the audience is looking for in very real terms and allowing us to create smart content that achieves real business goals.
Let's talk marketing on the drive into the office at http://honeypotmarketing.com
I'll be covering the latest and greatest marketing, business and start-up tips every day from the road.
Agency Life: http://dannedelko.com
The ups, the downs of agency life. How to build your agency successfully.
Marketing Execution: http://honeypotmarketing.com
Every day we're launching, reviewing and optimizing marketing campaigns.
Marketing and Business: http://marketerknows.com
How to survive as an effective marketer without losing your sanity. Marketer Knows is a community for marketers who are in the trenches each and every day.
In today's episode I'm talking about sticking to a Marketing Playbook, executing "on point" in an agile manner and a little bit about what I'm going to be talking about in the Drive every day!
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