Creating Business
  • EP 29 Creating Startups w/ Lacey Picazo

    190 views 1 year ago
    In this episode I sit down with Lacey Picazo, the founder and principal of Zoco Design about how she helps businesses and startups.

    Lacey is a entrepreneur at heart that uses her knowledge of business and her creative ability to get to the heart of a branding strategy very efficiently. As one of the fastest growing creative companies in the Midwest, Lacey is not only a great business owner, but a Super Mom and also a big inspiration to other creative entrepreneurs including myself.

    For more information on Lacey you can go to or

    If you liked this, please like, subscribe and share this video.
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    • The 4 things you need to know about your customers - Duration: 5 minutes, 27 seconds.

      • 2 years ago
      Who is your target audience and what makes them care about your product?

      This is one of the first questions I ask all of our clients before starting a project. From just that single answer, I’m ab...
    • My story of starting a business - Duration: 6 minutes, 44 seconds.

      • 2 years ago
      When you ask someone how they started their business, you’ll likely get an answer along the lines of, “I just sort of fell into it”. It’s usually a pretty crazy story of what sounds like pure coinc...
    • Why you’re not able to sell your product - Duration: 4 minutes, 2 seconds.

      • 2 years ago
      So, you just launched a new product or business, as soon as it’s live you sit back and wait for the sales to roll in. The problem is - they don’t come in. A few days go by, sometimes a few weeks an...
    • Marketing your company as B2B or B2C - Duration: 4 minutes.

      • 2 years ago
      One of the most important parts of marketing is understanding your audience and their goals. While every person has different goal, you can generally break everyone into these 2 categories. B2B and...
    • How To Sell Honestly - Duration: 3 minutes, 14 seconds.

      • 2 years ago
      Sales is something that most people don’t enjoy on either the customer side or the business side.

      Many of the people I talk to that do sales or marketing are good people, but even they feel like t...
    • Creating a Marketing Strategy - Duration: 4 minutes, 59 seconds.

      • 2 years ago
      Marketing is probably the hardest part of running a business. There’s so many small details and moving parts that it’s quite difficult to know where to even start.

      In this episode of The Zwelly Sh...
    • The question all startups need to ask themselves - Duration: 3 minutes, 55 seconds.

      • 2 years ago
      “People don’t buy what you do, they buy why you do it.”

      In Simon Sineks’ many talks and his book “Start with why”, he repeats this phrase dozens of times to make sure that everyone walks away with...
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