Here are some reasons why we should not depend on Facebook Organic Reach for Business.
- Most of us build our initial Facebook Followers from inviting our friends to like our Page.
- Most of our friends (are likely) not our target audience unless you have a business like, i.e. Cafe, Restaurant, etc.
- You do not know the demographics of your followers
- You know a percentage of age group and gender from Followers insights
- But behind for those who saw your post organically or engaged you do not know the demographics
- You can be more targeted in your advertising messages, age group, faster reach with Paid Advertising
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