Māori Identity and Financial Attitudes Study
  • Carla Houkamau and Chris Sibley talk about the MIFAS - English Version

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    An introduction to the Māori Identity and Financial Attitudes Study in Te Reo Māori.

    The Māori Identity and Financial Attitudes Study (MIFAS) was launched in September 2017. This survey is being conducted by our Marsden grant for ‘How Great Can We Be: Identity Leaders of the Māori Economic Renaissance.’ The MIFAS is the largest survey of Māori financial attitudes ever been conducted. We are so grateful to those of you who have already participated and everyone who took part in helping prepare this study.

    In the first part of the project we (Manuka Henare and Carla Houkamau) gathered, collated and analysed insights from 25 Māori business and iwi leaders to develop our survey (the MIFAS). We also conducted an extensive literature review and spent a great deal of time as a team piloting and tweaking the survey. The MIFAS has been designed to measure how Māori identity shapes financial choices and what ‘Māori economic success as Māori’ looks like in relation to economic outcomes. The MIFAS also includes the multi-dimensional model of Māori identity and cultural engagement (MMM-ICE) which Carla Houkamau and Chris Sibley designed in in 2009.

    Check out the MIFAS website for more information: www.mifas.auckland.ac.nz Show less
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