"Don't let their story be yours", those are the words of the States of Jersey's newest series of commercials which raise awareness of Child Sexual Exploitation.
The three hard-hitting commercials are part of a longer term campaign to raise awareness of CSE and the impact it is having on our island.
Currently many islanders will be under the impression that CSE does not happen here, however recent cases have shown that children are becoming victims -- and many do not even realise it themselves.
The three commercials, focus on the stories of three girls who are increasingly led down a path by an older boy who they believe cares for them, rather than the truth, which is that they are being exploited.
The commercials, filmed by local company Freedom Media, link in to create this longer online video which shows how all of the girl's stories overlap.
Chief Inspector Alison Fossey, who is leading the campaign, said: "Child Sexual Exploitation is a very real issue in Jersey which is why it was so important to make the advert locally, featuring recognisable Jersey locations, with local actors. If we didn't it would be easy for people to dismiss the message as one which doesn't relate to the island.
"This campaign isn't about scaring people but rather raising awareness of CSE, what it is and what to look for. We would rather educate people so it doesn't happen, than try to pick up the pieces once it does.
"We want people to know that there are a lot of agencies who can and will help, not just the police. This crime effects people from every different background and ethnicity, and often just down to a naivety on the part of the girl not realising she is being exploited."
For more information on CSE visit our website
Who can help:
States of Jersey Police: 612612
Refuge: 0800 735 6836
Victim Support: 440496
NSPCC Jersey: 738143
Childline (National free phone) 08001111