Xeric Watches

We officially launched in November 2013 with our first Kickstarter campaign for the Xeriscope, but our origin story really begins in 1998 when Mitch received his first watch (ever). He began collecting and blogging about unusual vintage watches and became an influential watch blogger and authority on the subject of modern horology. 

In 2007, Mitch teamed up with his entrepreneurial brother Andrew to grow the Watchismo e-commerce business. After years of offering the most unique timepieces from around the world, Mitch & Andrew hired Danny in 2013 and together created Xeric. We've since launched 20 successful Kickstarter campaigns including the most funded timepiece in Kickstarter history. We deconstruct the traditions of watch designs and push the boundaries of how to display time on a mechanical watch.

We started out as watch collectors and it’s our passion to create unexpected timepieces. We're doing everything we can to make time fun again!