In conversion optimization #ABtesting is the process of testing multiple variations of a webpage against the original page with the goal to determine which page generates more conversions.
In this Invesp video Khalid Saleh will tell you:
1. What is AB testing? 2. How does AB testing software determine a winning design? 3. How to assign weighted traffic to different variations in an AB test? 4. How many visitors should you include in AB test?