Someone had to take steps to sort out the overload. There is an excessive amount of kitchen cabinet marketing hitting the consumer from all angles. Brands with deep pockets are making their pitch. The local cabinet dealers are trying to grab attention. There are well-funded websites dedicated to design. Others dedicated to just products. It’s a profusion of information that makes kitchen cabinet shopping an overwhelming experience. Our movement seeks to break down the misconceptions that are fed to the consumer ready to make one of the biggest single purchases in their life.