Callaway was the first manufacturer to make the prolific leap from persimmon wood to metal driver heads with the launch of the legendary Big Bertha. Now, at the hands and mind of Dr. Alan Hocknell, his R&D team, and supercomputer, comes the extraordinary leap from human only to A.I designed club heads.
Callaway engineers use Artificial Intelligence to exponentially speed up innovation by programming their desired results into the supercomputer system using precise aerospace-born measurement instruments, golfer swing data, and specific material specs. They then use machine learning to optimize every variation of construction thousands of times to reach the optimal design. The drivers are then tested in real life by golfers and that data is sent back into the system to refine the design even further.
In this episode of Forefront, Head of Research and Development, Dr. Alan Hocknell is your guide into the halls of Callaway Golf where the next generation of golf equipment is being invented.
FOREFRONT is a new three-part series from Callaway Golf exploring revolutionary trends driving the future of the game.
Other Episodes in the Forefront Original Series:
EPISODE 1: THE BOBBY JONES GOLF COURSE
Eight tees for every hole? Two holes on every green? When Marty Elgison and course designer, Bobby Cupp, revitalized one of the oldest public golf course in Atlanta, they created one of the most revolutionary and innovative layouts golf has ever seen…a reversible golf course.
Watch Now: https://youtu.be/BZPWK3d86UI
Episode 3: THE KOREAN SCREEN GOLF REVOLUTION
South Korea has become the first country where more rounds of screen golf are played annually than on-course. For a nation passionate about the sport, but with limited access to courses, screen golf has emerged as cultural phenomenon and a way of life.
Watch Episode 3 Now: https://youtu.be/eUQDY4TpgfU
FOREFRONT || A CALLAWAY ORIGINAL SERIES