When we were first asked the question “what makes DEFY so authentic,” we were kind of dumbfounded. Because we’ve never thought of ourselves as being "authentic'; we've just tried hard to be ourselves.
We have worked hard every single day to build a company that makes great products that are built to last. We continue to work hard to grow a company that stands by what it believes. It’s that simple.
Where do we find our inspiration? Next door. We find it in the companies that call Chicago their home town. In the companies where the idea of 'American Made' isn’t just a marketing slogan, it’s a badge of honor.
Chicago has a rock-solid, tight-knit community of men and women who aren’t just talking about making products, they’re making them. Some, like the famous Horween leather tannery, have been making them since 1920. Others, like the Koval Whiskey Distillery, have far fewer years under their belt.
But regardless of our relative ages, we all share a passion for just doing it right. Half Acre Brewery; Marc Weinstock Knives; MildBlend Supply Co.; Heritage Bikes and Metric Coffee and DEFY all have one very important thing in common: we don’t believe in creating authentic brands; we believe in being authentic people.
Above all, we never forget that the best things come in small batches.